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Business cards are not just pieces of paper with phone numbers and addresses: they are your company’s calling cards. From the choice of design, color, font, to texture of the card stock it is possible to communicate some messages about the values of your brand or professionalism. A modern and glossy card will have a different message than a conservative card. To ensure this, the business card you have should be reflective of your brand image.
In branding, the first glance is critical or in other words, it is the first 15 seconds that count. Visiting cards and letterheads are the first things that clients and partners come across when dealing with a business or organization and therefore are very important in creating an image of the business. Integrating Arabic calligraphy in to these mediums not only brings class and a rich cultural feel to the brand but also helps in setting a unique identity in today’s highly competitive world.
The use of Arabic calligraphy when developing your company’s branding items is useful in the development of branding designs. The script is complex and rather curly, which makes it very special and helps to attract the attention of the recipients. Not only does this style help to establish a brand image but also it transmits the message of credibility and luxury.
A business card is an element that basically creates a good image but can also have a positive impact on the company. Strategic design can enable your company to rise in the ranks of the preferred service providers among the clients you are targeting to engage your services or products from. This, in turn, can lead to higher sales and long-term business growth Since, in the business world, sales is the key determinant of the financial success of a business venture, then having high sales is always beneficial.
The type of material used and the method of printing that is used also has a great impact on the business cards. Using better quality paper, embossing, foil stamping or letterpress to the calligraphy makes the feel and look of the calligraphy better. These techniques enhance the touch, and give the calligraphy more density, so that it can be easily noted and remembered.
Letterheads are official writing papers of your business and they act as the company’s writing identity. When using Arabic calligraphy, one has to be careful not to overdo it because this may go against the professional look of the logo. The calligraphy should not be too lavish but should fit well in the design of the paper, and the overall formality of the document.
The placement and sizing of Arabic calligraphy on the letterheads must be given a considerable thought. Normally, the calligraphy appears at the header or the footer of the letterhead, either as an enclosure or as the point of emphasis. It should complement the other elements in the page by being of reasonable size that the calligraphy adds value rather than distortion the page.
Satisfaction of the clients is central our design process. It is for these reasons that we have accepted all the specifications concerning the business cards and letterheads so that we can give them the product that they expect from us. This is why we give special attention to each piece of information our clients give to us to ensure that the final design is as close to their vision as possible.
Our policy is to be as close to the client as possible during the design process. This makes it possible for us to encapsulate the image that their company has and put it in a business card or letterhead that is befitting of their company. This is a big plus for our team since we ensure that communication is open and the clients are informed and updated regularly as the design process goes on.
Our company aims at coming up with business card and letterheads that go a notch higher in fulfilling the needs of the clients. This is because we are proud of the fact that we are able to develop designs which are not only pleasing to the eye, but also functional. This is because every project that is embarked on in our firm is regarded as successful if it meets the needs of the clients.
